V 2.0 — 2026

BrandGuidelines

© 2026 Mahakam Cup Padel

BrandFoundation

The beliefs, values, and personality traits that define who Mahakam Cup Padel is at its core.

Brand Foundation01.1

Mission & Vision

Mahakam Cup Padel exists at the intersection of sport, brotherhood, and alumni pride. We build experiences that reconnect generations of SMA 6 Jakarta alumni through world-class padel competition.

Our Mission
“To unite SMA 6 Jakarta alumni through premium padel tournaments — where competition meets community and every match strengthens the bond.”
Our Vision
“The most anticipated alumni sporting event in Indonesia — setting the standard for community-driven padel culture.”
Brand Foundation01.2

Brand Personality

Mahakam Cup has a distinct personality: competitive without being exclusive, premium without being pretentious, and spirited without losing substance.

Competitive

We bring intensity and excellence to every match. Our brand reflects the fire of real competition.

Brotherhood

More than a tournament — it's a reunion. Every element should feel like coming home.

Premium

World-class production, bespoke jerseys, curated experiences. Nothing half-baked.

Bold

Unapologetically loud. Our visual identity demands attention and earns respect.

Brand Foundation01.3

Brand Voice & Tone

Mahakam Cup speaks like a confident alumni who organises world-class events. We are bold, direct, and full of energy.

Do this
Not this
"104 pairs. 12 courts. One champion."
"Join our fun padel tournament event!"
"Built by alumni, for alumni."
"We are an alumni community sports organization."
"Registration closes in 48 hours."
"Please hurry and register soon!"
"No fluff. Just top-tier matches."
"We promise you will have an amazing experience."

VisualIdentity

The visual system that makes Mahakam Cup Padel instantly recognizable.

Visual Identity02.2

Color Palette

Five colours carry the entire brand. A dominant electric blue, a high-energy lime accent, magenta for contrast moments, deep blue for weight, and a textured off-white for editorial breathing room.

BLUE
ROLEPrimary
HEX#094ADA
RGB9 74 218
LIME
ROLESecondary
HEX#B4EF00
RGB180 239 0
MAGENTA
ROLEAccent
HEX#D81159
RGB216 17 89
DEEP
ROLEDepth
HEX#052C86
RGB5 44 134
WHITE
ROLETexture
HEX#F3F5FA
RGB243 245 250
Visual Identity02.3

Typography

Mahakam Cup uses a three-font system: Changa One for headlines, PP Neue Gstaad for body copy, and JetBrains Mono for technical labels.

Type Tester
Italic — alwaysClick the text below to edit
One match at a time.
Changa OneRegular 400 Italic120px / 0.90 / -0.02em
Display — Changa One Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*( )

Body — PP Neue Gstaad

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*( )

Mono — JetBrains Mono

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 !@#$%&*( )

Heading Hierarchy
H148px → 120px / Changa One Italic
H236px → 80px / Changa One Italic
H328px → 56px / Changa One Italic
H422px → 40px / Changa One Italic
Body & Labels
Body Large20px / PP Neue Gstaad
Body16px / PP Neue Gstaad
Caption12px / JetBrains Mono
Mono Label11px / JetBrains Mono

DesignElements

The shapes, patterns, and application rules that bring the brand to life.

Design Elements03.1

Shape & Accents

The logo mark tiles into three pattern treatments. Each one is a surface device — it sits behind content, never on top of it, and never competes with type.

Hero Pattern

The full-scale mark, used once per page at large size. Reserved for hero areas and section openers.

pattern.svg · 1476 × 621Download SVG
Linear Fade

Tiled small and faded to fully transparent at the bottom, so copy placed below it stays clean. Use where a pattern needs to hand off into a plain surface.

pattern-small-linear-transparent.svg · 282 × 206Download SVG
Small Tile — White

The repeating unit at full opacity. For dense fills on blue and deep blue where the pattern is the surface itself.

pattern-small-white.svg · 282 × 206Download SVG
Design Elements03.2

Color Application

Five background modes define every surface in the Mahakam Cup brand system. Never introduce a sixth.

Dominant Blue

Primary sections, hero areas, overlays. White body text, lime headlines.

background: #094ADA
Secondary Lime

CTA sections, registration, accent strips. Blue text throughout.

background: #B4EF00
Accent Magenta

Contrast moments and highlight sections. Use sparingly. White text, lime headlines.

background: #D81159
Deep Blue

Section dividers and footer. Adds weight between lighter surfaces.

background: #052C86
White + Texture

Editorial and detail sections. Tiled paper texture. Blue text.

background: #F3F5FA + texture.jpg
Design Elements03.3

Text Styling

All headlines use Changa One Italic, uppercase, with tight leading. Body copy uses PP Neue Gstaad at regular weight with generous line height.

Headlines

ALL CAPS ITALIC

  • font-style: italic
  • text-transform: uppercase
  • line-height: 0.9
  • letter-spacing: -0.02em
Body Copy

Regular weight, sentence case, comfortable reading rhythm for longer text blocks.

  • font-weight: 400
  • text-transform: none
  • line-height: 1.7
  • letter-spacing: 0
Labels & Tags

UPPERCASE MONOSPACE · TRACKED WIDE

  • font-weight: 500
  • text-transform: uppercase
  • font-size: 11px
  • letter-spacing: 0.12em
Editorial Layout

Mahakam Cup Padel

OfficialType Guide

Everything you need to set type for Mahakam Cup Padel Vol.2.
One display cut. One text face. One mono label.

No fluff, no filler — every weight here earns its place on court.

MCP
Mahakam Cup Padel Vol.2 · Sat 26 September 2026Milos Padel Kemang · Jakarta

LogoApplication

How the Mahakam Cup brand shows up across digital and physical touchpoints.

Application04.1

Social Media

Social posts represent Mahakam Cup’s most visible touchpoints. Keep messaging bold, single-idea posts with high-contrast visuals. The logo mark sits over imagery at 90% opacity, always in a corner — never centred.

mahakamsix.cup22h
[ Run 1 ]PTS
21.19Next Gen
Men’s Double
Rio & Dimas · Batch ’08
mahakamsix.cupwith milospadel14h
Vol.01 · ChampionsLegends’
Mixed Double
mahakamsix.cup5h
OneMatchAt A Time

Instagram Story · 9 : 16 · placeholder imagery from Vol.01 gallery

Application04.2

Merchandise

From bespoke jerseys to event banners — every physical touchpoint must maintain the brand’s bold, premium feel.