

The beliefs, values, and personality traits that define who Mahakam Cup Padel is at its core.
Mahakam Cup Padel exists at the intersection of sport, brotherhood, and alumni pride. We build experiences that reconnect generations of SMA 6 Jakarta alumni through world-class padel competition.
“To unite SMA 6 Jakarta alumni through premium padel tournaments — where competition meets community and every match strengthens the bond.”
“The most anticipated alumni sporting event in Indonesia — setting the standard for community-driven padel culture.”
Mahakam Cup has a distinct personality: competitive without being exclusive, premium without being pretentious, and spirited without losing substance.
We bring intensity and excellence to every match. Our brand reflects the fire of real competition.
More than a tournament — it's a reunion. Every element should feel like coming home.
World-class production, bespoke jerseys, curated experiences. Nothing half-baked.
Unapologetically loud. Our visual identity demands attention and earns respect.
Mahakam Cup speaks like a confident alumni who organises world-class events. We are bold, direct, and full of energy.
The visual system that makes Mahakam Cup Padel instantly recognizable.
Five colours carry the entire brand. A dominant electric blue, a high-energy lime accent, magenta for contrast moments, deep blue for weight, and a textured off-white for editorial breathing room.
Mahakam Cup uses a three-font system: Changa One for headlines, PP Neue Gstaad for body copy, and JetBrains Mono for technical labels.
Type TesterABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*( )
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*( )
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*( )
The shapes, patterns, and application rules that bring the brand to life.
The logo mark tiles into three pattern treatments. Each one is a surface device — it sits behind content, never on top of it, and never competes with type.
Five background modes define every surface in the Mahakam Cup brand system. Never introduce a sixth.
Primary sections, hero areas, overlays. White body text, lime headlines.
background: #094ADACTA sections, registration, accent strips. Blue text throughout.
background: #B4EF00Contrast moments and highlight sections. Use sparingly. White text, lime headlines.
background: #D81159Section dividers and footer. Adds weight between lighter surfaces.
background: #052C86Editorial and detail sections. Tiled paper texture. Blue text.
background: #F3F5FA + texture.jpgAll headlines use Changa One Italic, uppercase, with tight leading. Body copy uses PP Neue Gstaad at regular weight with generous line height.
ALL CAPS ITALIC
Regular weight, sentence case, comfortable reading rhythm for longer text blocks.
UPPERCASE MONOSPACE · TRACKED WIDE
OfficialType Guide
Everything you need to set type for Mahakam Cup Padel Vol.2.
One display cut. One text face. One mono label.
No fluff, no filler — every weight here earns its place on court.
How the Mahakam Cup brand shows up across digital and physical touchpoints.
From bespoke jerseys to event banners — every physical touchpoint must maintain the brand’s bold, premium feel.
Social Media
Social posts represent Mahakam Cup’s most visible touchpoints. Keep messaging bold, single-idea posts with high-contrast visuals. The logo mark sits over imagery at 90% opacity, always in a corner — never centred.
Men’s Double
Mixed Double
Instagram Story · 9 : 16 · placeholder imagery from Vol.01 gallery